Creating a Navigable Site
By now, publishers know enough about online behavior to realize that if users can’t find the content they’re looking for immediately, they’ll turn elsewhere—which can be a major hit for both traffic...
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Milking the Cover Design ‘Story’
Some publishers are benefiting from a different kind of cover story: the one that tells how the current cover was designed, why it made the cut—and which designs didn’t. Many publishers aren’t...
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Dead Print Magazine Tally Tapers Off
The year that was 2009 is drawing to a close and data from online magazine database MediaFinder.com reports that 428 titles have ceased publication in 2009, through December 14. While any magazine...
View ArticleThe ‘One-Stop’ Printer
“A good printer is your partner, not just your supplier.” That’s what former DLG Media Holdings COO Dana Spain-Smith told FOLIO: a little over a year ago, and it still holds true. Just as many...
View ArticleEffectively Marketing Lead Offers
Just as it’s essential for publishers to have a solid plan of attack when it comes to their business plan, it’s equally as important for them to strategize different lead offers to target diverse...
View ArticleTop 5 Digital Magazine Requests From Publishers
With the dawn of new publishing technologies, as well as the migration from print to digital editions, it’s not surprising that publishers have a few questions. And who do they go to for guidance but...
View ArticleThe New Face of Digital Editions
As publishers continue to seek out the newest and best technologies to enhance digital readership (and drive online revenue), a slew of advanced e-readers—such as the Apple tablet, Mag+ and an iPhone...
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Workarounds for Common Open Source Bugs
Open Source CMS PLatforms are certainly no exception to the occasional tech glitch. On one hand, publishers using open source solutions have access to a vibrant online community, which makes it easy to...
View ArticleThe One-Stop Printer
“A good printer is your partner, not just your supplier.” That’s what former DLG Media Holdings COO Dana Spain-Smith told FOLIO: a little more than a year ago, and it still holds true. Just as many...
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The REAL Niche Publishing: Operating as an Independent Magazine in 2010
The Hearst’s and Time Inc.’s may get the headlines but the majority of companies in the $40 billion magazine industry are small, independent publishers targeting a specific niche. Most of these...
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